Gabriel is a Gunner!
Announcement assets
I created a suite of assets to announce the signing of Gabriel dos Santos Magalhaes from Lille. With the signing happening just before the transfer window closed, we were limited to using stock imagery. The challenge was to create a striking look and feel with limited elements, that stayed true to the Arsenal brand.
Welcome to Arsenal,
Pierre-Emerick Aubameyang!
I worked closely with the Arsenal FC video team to produce a consistent and high-end aesthetic to announce the signing of Pierre-Emerick Aubameyang. In contrast to the Gabriel signing, we had comprehensive access to the player prior to the announcement so we were able to capture quality video and imagery. We really wanted to convey Auba’s loud and ‘blingy’ personality across all the assets.
#HolaDani | Ceballos joins Arsenal on loan from
Real Madrid.
Dani Ceballos is a silky midfield creator and we wanted to portray his Spanish flair across his announcement video and assets. We had good access to the player where we were able to capture a variety of quality imagery and video. We created a colourful and vibrant aesthetic that tapped into his Spanish heritage.
#PepeIsHere | Nicolas Pepe becomes record signing joining Arsenal from Lille.
Nicolas Pepe was a club-record signing for Arsenal, and with many other top clubs interested he was a major coup for The Gunners. We channelled the excitement building around the Arsenal fans into the identity of the #PepeIsHere assets. The announcement was loud and ‘in-your-face.’
#TimeForTierney | Kieran Tierney joins Arsenal from Celtic on a long-term deal.
Arsenal pulled off another coup when they signed lifelong Celtic fan Kieran Tierney. After winning the SPL with the Scottish giants he famously jumped into the Green Brigade section, grabbed a megaphone and led the celebrations. We decided to incorporate the megaphone iconography along with his Scottish ancestry into the artwork and announcement video. This was another signing we knew the fans would want to shout about.
